You stand to make a lot of money as a content creator if you do it right, but as soon as you get into it, the first thing you’ll notice is that it’s not an easy job.
It’s hard work, coming up with content ideas, creating the content itself and putting it out there for your audience to enjoy.
Because of how difficult it is at first, not every newbie content creator go on to become a successful one. Some people quit as soon as they start, when they realize the huddles they’ll have to jump through to put content out there.
In this article, I’m going to give you my secret of making this job an easier one. I believe the reason why it’s difficult for most people, is that they haven’t learned the tricks of the trade.
Imagine the first time you tried to ride a bike. It wasn’t easy, maybe you even fell a few times. But after some lessons and practice, it becomes very easy for you.
That’s how content creation is. It might seem very difficult at first, especially when you’re just starting out and not making any money. It seems, it’s the most difficult thing in the world. But if you stick to it and learn the ropes, it’s very rewarding.
Now, here are a few tips, that will make it easier for you as a newbie to create and put content out there.
Assess yourself and identify your strengths and weaknesses
As a creator, there are certain types of content you’re going to be very good at creating right from the start. While you may not be good at creating other types of content.
So, what you need to do is to identify your strength and weaknesses. Find out the type of content you’re better at creating. Create more of that and put it out there for people to see, so that you can start building your audience as soon as possible.
For instance, I suck at making videos (although I’m still learning), but I’m excellent at writing. The time, it will take me to make a single video, I could create several written content using that time.
So, when I realized this, I focused more more on creating written content, so I could be able to create more, and put more of my ideas out there.
At first, I was adamant I needed to focus on making videos, because I thought video content performed better. And it’s true, video content performs better, and makes it easier for people to trust you and engage with you and your business, because they can see you.
But, if it will take me 3 days and a lot of headache to make just one video, and yet I can write out 3 to 5 blog posts in a day, just sitting down and sipping coffee, then it’s important I write more, and create videos whenever I have time for it.
I’m not saying you should cut out other content types just because you find it difficult creating them. No, that’s not what I’m saying.
I’m telling you to allot more of your time to the type of content you’re better at creating. Create more of it, and share it out there with your audience. And allot less time to creating the type you find to be very difficult, but don’t stop creating it all together. Because the more you try your hand at that difficult type of content, the more you’ll get better at it, and you’ll find it easier to create that type of content later on.
This reminds me of one lesson I learned in school, that I used a lot when writing exams. When answering the questions during an exam, I always answer the ones I know first. I never ever spend time cracking my brain trying to answer a question I’m not sure of, when there’re easier ones I could answer, that are still not yet answered.
I found out that if I spend all my time, answering the difficult questions I’m not sure of, I end up using up all my time, without answering the easy questions, and I end up losing a lot of marks I could have easily gotten.
So, the trick is to answer all the easy ones first, then go back and have a crack at the difficult ones.
You should also learn how to delegate tasks – Let your money work for you
As a creator, once you recognize your strengths and weakness, you should then try to delegate those tasks you’re not good at to other people if you have the money or resources to do so.
This is when you should hire a VA (virtual assistant) or a freelancers to carry out those tedious tasks you suck at doing.
Even if you’re good at a particular task, you should still learn to delegate, because you want to push out as much content as possible, and save time.
Doing everything by yourself does not save time.
For instance, if you’re a YouTuber and you have the money, you can get someone else to do your video editing even though you’re good at video editing. You don’t have to do everything by yourself even though you think you can do a better job.
Instead, let someone else do that, saving more time for you to do that which actually moves the needle. Which is creating more content and putting them out there for your audience.
Even if you don’t have the money to hire people at first to help you, if you have a family member, a spouse, a partner or a friend you can ask to help you with some of the tasks, be sure to ask for help.
Choose the right niche
Don’t write about stuff you have no idea how to write about. The first blog I created was about sports. I was writing about football players like Messi, CR7 and so on.
Did I know much about this guys apart from what every other person already knows that they’re world class football players? No.
I’m I even really interested in writing about sports? No. Do I want to write about sports? No. Was it a passion of mine? No. Am I a football player? No.
Then why the hell, did I decide to write about football and other sports? Well, I don’t know. I was just starting out at that time, and I really didn’t know what I was doing.
That blog didn’t amount to anything and it was a nightmare writing blog posts at that time simply because football and sports was not something I was comfortable writing about.
If you want to make it very easy for you to create content, don’t write about what you don’t know. Write about what you know. Write about you, your ideas, your skills, the business you’re into, your profession, your hobby, what you do for a living.
You blog should be about something you do, that you want to let the world know about, and you want to monetize.
That’s it.
Don’t go write about a particular topic just because you saw other people writing about it.
Conclusion
So, the goal is to put more content out there, so that more people can find you, engage with your content, and do business with you, either by hiring you or buying your products.
To do that, you need to put more content out there. And that might involve finding out what type of content you’re better at creating. If you’re a better writer, write more. If you’re a better speaker, set up a camera, speak and record yourself. You must find a way to exploit your talents and use them to put more of your content out there.
If you’re not very good at a particular task, and you have the means to get someone else to do it, then get someone else to do it.
As long as it saves up more time for you, to actually do that thing you’re better at.